ChatGPT's shortlist: agricultural equipment dealers in Texas

Places ChatGPT showed

• Western Equipment | Plainview · 4.8★ · Tractor dealer
• Western Equipment | Olton · 4.9★ · Tractor dealer
• King Ranch Ag and Turf · 4.7★ · Farm equipment supplier
• PR Equipment · 4.8★ · Farm equipment supplier
• Rucker Equipment Company · 4.8★ · Tractor dealer
• Lowe Tractor & Equipment · 4.6★ · Farm equipment supplier
• Kleiber Tractor & Equipment · 4.7★ · Tractor dealer
• Anderson Tractor Sales · 4.8★ · Tractor dealer
• Hill Country Tractor · 4.7★ · Tractor dealer
• Ewald Kubota · 4.0★ · Tractor dealer

If by “best” you mean well-established dealers with strong agricultural equipment coverage, parts/service support, and good customer feedback, these are some Texas dealers worth comparing. There isn't a single objective statewide #1, and the right dealer depends heavily on your region and equipment brand.

• Western Equipment | Plainview — Strong choice for West Texas / Panhandle producers. It is a John Deere dealer with agricultural equipment, parts, service, and financing support. John Deere lists Western Equipment among its Texas agricultural dealers.
• Western Equipment | Olton — Another Western Equipment location with particularly strong local customer feedback; useful for producers around the South Plains.
• King Ranch Ag and Turf — Houston-area option with a broad John Deere-oriented equipment operation and agricultural service capabilities.
• PR Equipment — East/Central Texas, particularly around Kerens. Offers tractors, hay equipment, implements, sprayers, parts and repair; it also identifies itself as a Massey Ferguson 5-Star dealer.
• Rucker Equipment Company — East Texas / Palestine, focused on Kubota tractors and related farm, hay and property equipment, with a strong local review profile.
• Lowe Tractor & Equipment — East Texas / Henderson, offering Kubota tractors, farm and hay equipment, parts and service.
• Kleiber Tractor & Equipment — Central Texas / La Grange, a long-running family-owned dealership carrying agricultural, construction and outdoor-power equipment.
• Anderson Tractor Sales — East Texas / Carthage, with tractors, farm equipment, parts and repair.
• Hill Country Tractor — San Antonio / South Texas, focused on tractors, implements, attachments, parts and service.
• Ewald Kubota — Greater Houston / Conroe, a Kubota-focused dealer covering tractors, hay/farm equipment, utility vehicles, construction equipment, parts and service. Kubota's Texas dealer locator confirms its statewide dealer network.

By equipment brand

John Deere: Western Equipment, King Ranch Ag & Turf, United Ag & Turf, South Plains Implement, Tellus Equipment Solutions and Shoppa's Farm Supply are among the Texas dealer networks.

Kubota: Ewald Kubota, Rucker Equipment and Lowe Tractor & Equipment are notable options; Kubota maintains a statewide dealer locator.

Case IH: Hendershot Equipment in Decatur is one example, offering tractors, baling, planting/seeding, tillage and precision technology.

New Holland: New Holland has a Texas dealer network covering tractors, combines, hay/forage and precision agriculture; Bowie County Equipment in De Kalb is one example.

One important point: dealer service and parts availability can matter more than the purchase price, particularly for combines, planters, balers and other equipment where downtime during a narrow harvest window is expensive.

If you tell me what part of Texas you're in (e.g., DFW, East Texas, Panhandle, South Texas) and what you're buying (tractor, combine, hay equipment, implements, etc.), I can narrow this to the most relevant dealers and compare their brands, services, locations, and current inventory.

Places ChatGPT showed

• Kleiber Tractor & Equipment · 4.7★ · Tractor dealer
• Shoppa's Farm Supply · 4.6★ · Tractor dealer
• Zimmerer Kubota & Equipment - Van Alstyne · 4.7★ · Farm equipment supplier
• PR Equipment · 4.8★ · Farm equipment supplier
• Jarvis Farm Equipment · 4.7★ · Farm equipment supplier
• Anderson Tractor Sales · 4.8★ · Tractor dealer
• Hill Country Tractor · 4.7★ · Tractor dealer
• Western Equipment | Olton · 4.9★ · Tractor dealer
• Shoppa's Farm Supply · 3.6★ · Tractor dealer
• Fort Worth Tractor and Turf · 4.5★ · Tractor dealer

For a family farm in Texas, I’d focus less on a dealer’s sheer size and more on local service, parts availability, used-equipment selection, financing, and whether they routinely work with smaller farms/ranches. There isn’t one objectively “best” dealer statewide.

Here are several worth comparing:

• Kleiber Tractor & Equipment — La Grange / Central Texas. Family-owned since 1970 and a New Holland dealer, with tractors, hay equipment, parts and certified service. That combination makes it particularly relevant for family farms that want an established local dealer rather than a purely high-volume operation.
• Shoppa's Farm Supply — Giddings / Southeast-Central Texas. John Deere dealer with sales, parts and repair; the dealership also has multiple Texas locations. Its Giddings store has strong local review volume.
• Zimmerer Kubota & Equipment — North Texas. A family-owned Kubota organization operating since 1979, with sales, parts, service and rentals. This is worth considering if your farm primarily needs compact/utility tractors and implements rather than large row-crop machinery.
• PR Equipment — Kerens / East-Central Texas. Farm-focused dealer carrying agricultural tractors, hay equipment, implements and attachments, with parts and repair. It could be a useful comparison for smaller mixed farms.
• Jarvis Farm Equipment — Lufkin / East Texas. Family-owned and agriculture-focused, with Massey Ferguson tractors and hay equipment plus parts and service.
• Anderson Tractor Sales — Carthage / East Texas. Locally owned, with tractors, farm equipment, parts and repair. It may be especially relevant if you value a smaller, locally oriented dealership.
• Hill Country Tractor — San Antonio area. Focuses on tractors, implements and attachments with parts/service support, and is oriented toward farm, ranch and acreage customers.
• Western Equipment | Olton — West Texas/Panhandle. John Deere-focused with agricultural service, parts and repair; Western Equipment has multiple locations across the region.
• Shoppa's Farm Supply — East Bernard / Gulf Coast. Another John Deere option, particularly relevant to Southeast Texas. Shoppa's has several locations in the region.
• Fort Worth Tractor and Turf — North Texas. A multi-line dealership carrying tractors, turf and construction equipment, useful if a family operation has diverse property-maintenance needs.

How I'd narrow it down

For a small or medium family farm, I'd compare dealers on these five things:

1. Service turnaround: Ask how quickly they can get a tractor into the shop during planting/harvest.
2. Parts inventory: This can matter more than the purchase price when a tractor is down.
3. Used equipment: Ask for comparable used tractors and implements, not just new equipment.
4. Package pricing: Get the tractor, loader, mower/brush cutter, box blade, bale equipment, etc. priced together.
5. Distance: A dealer 30–45 minutes away with a good service department can be substantially more useful than a cheaper dealer several hours away.

If you tell me what part of Texas you're in, approximate acreage, crops/livestock, and your tractor horsepower/budget, I can narrow this to 3–5 dealers that fit your particular family farm and compare their brands, service coverage, and current inventory.

Places ChatGPT showed

• Western Equipment | Olton · 4.9★ · Tractor dealer
• Western Equipment | Plainview · 4.8★ · Tractor dealer
• Western Equipment | Childress · 4.9★ · Tractor dealer
• United Ag & Turf · 4.6★ · Farm equipment supplier
• PR Equipment · 4.8★ · Farm equipment supplier
• Kleiber Tractor & Equipment · 4.7★ · Tractor dealer

If you're shopping for full-size agricultural tractors and combines in Texas, I’d focus on dealers with a strong ag footprint, substantial parts/service operations, and access to the manufacturer’s broader inventory. Rather than declaring one dealer universally “best,” the right choice depends heavily on your region and preferred brand.

Texas dealers worth comparing

• Western Equipment | Olton — John Deere-focused, with tractors, combines, agricultural equipment, parts, and repair support. Western Equipment has multiple Texas locations, particularly across the Panhandle and West Texas. citeturn0business0
• Western Equipment | Plainview — Another strong West Texas John Deere option, with sales, parts, service and financing.
• Western Equipment | Childress — Particularly relevant if you need both tractors and combines/harvesting equipment; its listed product coverage includes combines, platforms, tractors, planting, tillage and sprayers.
• United Ag & Turf — John Deere dealer with a substantial Texas presence and full-service sales, parts and repair operations. John Deere's Texas dealer directory also lists United Ag & Turf locations around the state.
• ASCO / Associated Supply Company — A major Case IH dealer network with locations including Houston, Bryan, Tyler, Sherman, Brenham, Wichita Falls and numerous other Texas cities. Case IH's dealer directory confirms its Texas locations.
• Hlavinka Equipment — Case IH/Fendt/Kubota dealer with locations in southeastern Texas, including Bay City, East Bernard, El Campo, Rosenberg, Taft and Victoria.
• PR Equipment — A Massey Ferguson-oriented dealership in Central/East Texas, with tractors, hay/farm equipment, implements and service.
• Kleiber Tractor & Equipment — Long-established Central Texas dealership carrying New Holland tractors and hay equipment alongside other farm equipment and implements.

For combines specifically

I'd narrow the search first by combine brand:

John Deere's Texas directory shows a particularly broad network, while Case IH's official locator currently lists dozens of Texas dealer locations.

One important distinction: a dealer that is excellent for a 50–150 HP utility tractor isn't necessarily the dealer I'd choose for a $500k+ row-crop tractor and combine. For large-scale farming, I'd put considerably more weight on field-service response, combine technicians, parts inventory, harvest-season support, loaner/backup equipment, and how many comparable machines they support locally than on showroom ratings.

If you tell me what part of Texas you're in (e.g., Panhandle, Lubbock, DFW, Central Texas, Rio Grande Valley) and whether you're looking at John Deere, Case IH, New Holland, Fendt/Massey, or any brand, I can narrow this to the most relevant dealers and compare their locations, service coverage, and current inventory.

Places ChatGPT showed

• Shoppa's Farm Supply · 4.6★ · Tractor dealer
• Western Equipment | Olton · 4.9★ · Tractor dealer
• United Ag & Turf · 4.6★ · Farm equipment supplier
• Mc Master New Holland Inc · 4.6★ · Tractor dealer
• Kleiber Tractor & Equipment · 4.7★ · Tractor dealer
• Agro Equipment · 4.9★ · Tractor dealer

If your priority is parts availability + service capability, rather than equipment sales or price, several Texas dealers stand out from the evidence I found. There isn't a reliable statewide independent ranking of dealer uptime, so I'd treat these as strong candidates, not an objective “#1” list.

• Shoppa's Farm Supply — Central/South Texas (John Deere). Shoppa's has multiple Texas locations, and some locations offer extended weekend/after-hours parts and service during harvest and hay season. The Giddings operation specifically advertises an in-house service department and high-touch parts support.
• Western Equipment | Olton / other Western Equipment locations — Panhandle/West Texas (John Deere). This is particularly worth considering for large-acreage operations. The network has numerous Panhandle locations, dedicated agricultural service operations, and some locations provide after-hours parts/service contacts. Dimmitt, Dumas, Olton and Plainview are especially notable based on available customer/service information.
• United Ag & Turf — Brazos Valley/East Texas (John Deere). The Bryan location is a full-service John Deere dealership with parts and repair support and a substantial customer base. It's a logical option if you're in the Bryan/College Station area.
• McMaster New Holland Inc — Decatur/North Texas (New Holland). McMaster has dedicated parts and service departments and has been operating since 1979. Its 4.6/5 rating from roughly 286 reviews is also relatively substantial compared with many smaller rural dealers.
• Kleiber Tractor & Equipment — La Grange/Central Texas (New Holland). Kleiber has been serving Central Texas since 1970 and specifically advertises full parts and certified service support.
• Agro Equipment — Uvalde/South Texas (New Holland/Case-related equipment). This is an interesting choice for South Texas producers because the dealership emphasizes trained technicians, diagnostics and parts availability and is a New Holland Precision Land Management certified dealer.

One particularly strong parts-operation

Williamson County Equipment deserves special mention for Case IH/New Holland owners. Its parts department says it maintains more than $3 million in parts inventory, offers next-day availability for special orders placed before 11 a.m., and same-day service for emergencies. It has locations in Taylor, Hondo, Robstown and West.

That's unusually concrete evidence of parts depth compared with dealers that simply advertise “parts available.”

How I'd narrow it down

For a commercial farm, I'd compare dealers on these five things before choosing:

1. Dollar value of parts actually stocked locally, not just parts that can be ordered.
2. Emergency/after-hours parts support during planting and harvest.
3. Number of agricultural service technicians and whether they provide field service.
4. Typical turnaround time for major repairs, particularly combines, tractors and sprayers.
5. Ability to source parts from sister dealerships when the local store is out.

One useful industry benchmark: an Equipment Dealers Association survey gives John Deere a 6.00/7 parts-availability score, compared with 4.02 for Case IH and 3.84 for New Holland—but that's manufacturer-level survey data, not a ranking of individual Texas dealers.

If you tell me what part of Texas you're in (Panhandle, West Texas, Central, South Texas, etc.), your equipment brand, and whether you're running tractors/combines/sprayers/hay equipment, I can narrow this to the most relevant 3–5 dealers and compare their parts inventory, field service, hours, locations, and customer feedback.

Places ChatGPT showed

• Zimmerer Kubota & Equipment - Fort Worth · 4.4★ · Tractor dealer
• Kubota of Dallas · 4.8★ · Tractor dealer
• Mc Master New Holland Inc · 4.6★ · Tractor dealer
• Fort Worth Tractor and Turf · 4.5★ · Tractor dealer
• Southern Star Tractor and Turf · 4.3★ · Tractor dealer
• Central Kubota, LLC · 5.0★ · Farm equipment supplier

If by “reliable” you mean established dealers with meaningful service/parts operations and solid recent customer feedback, these are some DFW-area dealers I’d put on a shortlist. I’m not treating ratings alone as proof of reliability; dealer coverage, service capability, longevity, and customer feedback all matter.

• Zimmerer Kubota & Equipment - Fort Worth — Fort Worth. Kubota-focused, with tractor repair and equipment rental in addition to sales. It currently has a 4.4/5 rating from 158 reviews in the business data, and its broader review profile is similarly positive.
• Kubota of Dallas — Irving. A convenient choice for the Dallas side of the metroplex, offering Kubota agricultural, turf and construction equipment plus parts, service and rentals. Its current business listing shows 4.8/5 from 128 reviews.
• Mc Master New Holland Inc — Decatur. Particularly worth considering if you want New Holland. It has a substantial equipment/implement operation and currently shows 4.6/5 from 286 reviews. It is northwest of the core metroplex but serves the DFW-area market.
• Fort Worth Tractor and Turf — Fort Worth. A multi-line tractor/equipment dealer with a 4.5/5 rating from 142 reviews. This can be useful if you're comparing brands rather than committed to one manufacturer.
• Southern Star Tractor and Turf — Alvarado. South of Fort Worth, with tractors, implements, repair and rental. Its smaller operation may appeal if you prefer a more local/family-business type of dealer.
• Central Kubota, LLC — Waxahachie. An established Kubota dealer serving Ellis County and the southern DFW area; the company says it has served the Dallas–Fort Worth market for many years and carries Kubota tractors, mowers, UTVs and Land Pride implements.
• Himes Equipment — Van Alstyne, northeast of DFW. A useful option if you're looking for used agricultural equipment rather than only new machines. Its inventory includes utility and row-crop tractors, hay equipment and attachments from Kubota, John Deere, Case IH and New Holland.

How I'd narrow it down

For a production farm, I'd prioritize the dealer's service department, parts inventory and field-service response time over Google-review averages. For a small farm/ranch or acreage, tractor/implement selection, financing, delivery and local service become more important.

One particularly useful test is to call the service department before buying and ask:

1. What is the current turnaround for a major tractor repair?
2. Do you provide mobile/field service?
3. Which parts are normally stocked locally?
4. How quickly can you obtain factory parts?
5. Do you offer pickup/delivery for warranty or major repairs?
6. Who handles the equipment after the salesperson makes the sale?

If you tell me what equipment you're buying (e.g., 50–100 hp tractor, hay baler, combine, skid steer), whether you're buying new or used, and which side of DFW you're on, I can narrow this to the most relevant dealers and compare their brands, service coverage, and current reviews.

Places ChatGPT showed

• King Ranch Ag and Turf · 4.7★ · Farm equipment supplier
• Ewald Kubota · Tractor dealer
• Knox Tractor Co. Inc. · 3.0★ · Tractor dealer
• Alvin Equipment Co, LLC · 4.5★ · Farm equipment supplier
• WOWCO Equipment Company · 4.0★ · Tractor dealer$$

If by “best” you mean strong local reputation, agricultural selection, parts/service support, and proximity to Houston, these are the dealers I’d put on a Houston-area shortlist. I’m not treating “best” as a single objective ranking; the right choice depends heavily on the equipment and brand you need.

• King Ranch Ag and Turf — John Deere-focused. Multiple Houston-area locations, including Jersey Village, Houston South, Spring, Hockley, Katy, Conroe and others. They carry everything from compact utility tractors to farm/ranch equipment, hay and planting equipment, plus parts and service. Their Houston location currently has a 4.7/5 rating from 306 reviews in the local business data.
• Ewald Kubota — Kubota-focused. The southwest Houston location offers tractors, construction equipment, parts and repair/service. Ewald also has locations in East Houston, Hockley, Conroe and Webster, making it particularly convenient if Kubota is your preferred brand.
• Knox Tractor Co. Inc. — Independent/LS Tractor dealer. Located in Tomball, it specializes in LS tractors and offers sales, parts and service. It's worth considering if you're looking for a smaller dealer rather than one of the large manufacturer networks.
• Lansdowne-Moody / Ewald Kubota — A long-established Houston-area operation dating to 1936, with Kubota and New Holland agricultural equipment plus parts, service and rentals. Its Houston locations make it especially relevant for customers on the south, west or east sides of the metro.
• Alvin Equipment Co, LLC — South of Houston/Gulf Coast option. A Kubota dealer in Alvin offering equipment sales, parts, service and rentals. It has a 4.5/5 rating from 196 reviews in the current local-business data.
• WOWCO Equipment Company — East Houston/Baytown option. Carries farm, tractor and construction equipment and may be convenient if you're east of Houston.
• Waller County Equipment — In Waller, northwest of Houston; sells compact and farm tractors, used tractors, attachments and loader/backhoe packages, with parts, service and financing.
• Burghli Ag Equipment — A Greater Houston-area dealer with a particular emphasis on precision agriculture, including RTK/autosteer and guidance technology.

Which type of dealer fits what you need?

If you tell me what you're buying (e.g. 50–100 HP tractor, compact tractor, hay equipment, implements, skid steer, mower) and your approximate budget, I can narrow this to 3–5 dealers and compare the brands, inventory, service, and current customer reviews.

Places ChatGPT showed

• United Ag & Turf · 4.0★ · Farm equipment supplier
• Ewald Kubota · 4.0★ · Tractor dealer
• Zimmerer Kubota & Equipment - Van Alstyne · 4.7★ · Farm equipment supplier
• Western Equipment | Olton · 4.9★ · Tractor dealer
• PR Equipment · 4.8★ · Farm equipment supplier
• Nor-Tex Tractor · 4.0★ · Farm equipment supplier

“Best” depends on what you’re buying (compact tractor vs. row-crop tractor vs. hay equipment), your credit profile, and whether you value a low APR, cash rebate, or the highest trade-in allowance. In Texas, these dealers are worth comparing because they regularly advertise manufacturer-backed financing and trade programs.

Texas dealers to compare for financing and trade-ins

Current types of deals to look for

• 0% APR promotions: Kubota dealers in Texas are currently advertising select 0% financing offers on certain tractor and equipment lines, with terms varying by model and credit approval.
• Cash rebates vs. low-rate financing: Many manufacturers make you choose between a discounted cash price and promotional financing, so compare both options.
• Trade bonuses: Some John Deere dealer promotions have offered extra trade value when replacing qualifying equipment, such as certain Kubota-to-John Deere compact tractor trades.
• Used-equipment trade-ins: Dealers that sell used inventory may be more flexible because they can retail your trade rather than send it to auction. For example, Himes Equipment states it accepts farm equipment trade-ins and offers financing options for qualified buyers.

How to get the strongest deal from a Texas dealer

1. Get three written quotes (same tractor model, loader, attachments, warranty).
2. Ask for two versions:
3. promotional APR + no rebate
4. cash price + rebate
5. Negotiate the trade separately:
6. Ask for the trade allowance before revealing the new-equipment discount.
7. Get an auction/market estimate for your old machine’s value.
8. Shop at the end of:
9. quarter-end,
10. model-year changeovers,
11. manufacturer incentive periods.

If you tell me your Texas region (Panhandle, DFW, East Texas, Hill Country, South Texas, etc.), equipment type, and what you’re trading in, I can narrow this to the dealers most likely to give the strongest deal.

Places ChatGPT showed

• Anderson Tractor Sales · 4.8★ · Tractor dealer
• Kleiber Tractor & Equipment · 4.7★ · Tractor dealer
• Smith & Son Farm Equipment Inc · 4.5★ · Tractor dealer
• Rucker Equipment Company · 4.8★ · Tractor dealer
• Jarvis Farm Equipment · 4.7★ · Farm equipment supplier
• Bob Evans Equipment, Inc. · 5.0★ · Tractor dealer
• Pynes Outdoor Equipment · 4.8★ · Tractor dealer
• Lowe Tractor & Equipment · 4.6★ · Farm equipment supplier
• Diamond B Tractors & Equipment · 5.0★ · Tractor dealer

If by “trusted” you mean family/local ownership plus strong customer feedback and evidence of repeat business, there are several Texas dealers worth putting on a shortlist. I wouldn’t claim there is a single statewide “most trusted” dealer, but these stand out from the available evidence.

• Anderson Tractor Sales — Carthage / East Texas. Family-owned and operated since 1971, with agricultural equipment, parts and service. It currently has a strong customer-review profile, and independent business information confirms the family ownership.
• Kleiber Tractor & Equipment — La Grange / Central Texas. Family-owned since 1970, with agriculture equipment, parts and repair. It has substantial local review volume, although there are also some negative service reports, so I’d specifically ask local farmers about the service department.
• Smith & Son Farm Equipment Inc — Clyde / Abilene area. Particularly interesting if you're looking for a genuinely local, family-run relationship. Customers include people who say they've bought multiple tractors from them over many years and returned for service.
• Rucker Equipment Company — Palestine / East Texas. Family-owned Kubota dealer with a large review base and numerous comments emphasizing straightforward sales, equipment selection and service. Rucker Equipment Company
• Jarvis Farm Equipment — Lufkin / East Texas. Family-owned and strongly agriculture-oriented, with Massey Ferguson equipment, hay equipment, parts and repair. It has a sizable positive review history. Jarvis Farm Equipment
• Bob Evans Equipment, Inc. — San Augustine / Deep East Texas. Family-owned since 1973, with a particularly long local history and Kubota/STIHL-related equipment and parts support. Bob Evans Equipment, Inc.
• Pynes Outdoor Equipment — Paris / Northeast Texas. Family-run, with customer feedback specifically emphasizing three generations under one roof and long-term trust for farm equipment. Pynes Outdoor Equipment
• Lowe Tractor & Equipment — Henderson / East Texas. Family-owned Kubota dealer with tractor, farm/hay equipment, parts and service. It has a substantial customer-review history. Lowe Tractor & Equipment
• Sandyland Equipment — Fairfield / Central Texas. A particularly interesting option for farmers who prioritize local ownership: the company says its family has been involved in the area's agriculture and business community since the 1860s. It provides sales, parts, service and repair, and publishes positive customer service feedback.
• Diamond B Tractors & Equipment — Robstown / South Texas. Family-owned, single-location dealership serving South Texas farmers and ranchers, with tractor, implement, parts and repair support. Diamond B Tractors & Equipment

A couple of particularly interesting cases

Henderson Tractor & Implement in San Angelo is another one I'd investigate if you're in West Texas. It was founded by Joey Henderson after decades in the family dealership business. An equipment-industry profile says roughly 60% of its customers are farmers and cattle ranchers and describes its emphasis on personal service, honesty, fairness and service.

Himes Equipment in Van Alstyne is family-owned and has an unusually large used-equipment inventory. Its customer testimonials include farmers as well as construction and trucking customers. This is more of a used-equipment specialist than a traditional full-line new-ag dealership.

If you're actually shopping for a tractor

The answer changes considerably depending on the operation. I'd narrow the dealer search by:

• Commodity: cattle/hay, cotton, grain, vegetables, nursery, etc.
• Tractor size: compact, utility, 100–200+ hp row-crop.
• Brand: Deere, Case IH, New Holland, Kubota, Massey Ferguson, LS, Kioti, Mahindra, etc.
• Location: East, Central, South, Panhandle, or West Texas.
• New vs. used.
• Most important: whether you need rapid parts/service during planting or harvest rather than simply the lowest purchase price.

If you tell me what part of Texas you're in, what you farm, and roughly what horsepower/equipment you're shopping for, I can narrow this to a handful of locally owned dealers and compare their ownership, brands, service capabilities, review history, and farmer/customer feedback without simply relying on star ratings.